Kirsty is a Principal at JamJar Investments, the innocent drinks founders’ venture capital fund. JamJar is a £100m seed VC investing in exceptional founding teams to help them create, nurture and scale challenger consumer brands in the UK. Investments include Deliveroo, Tails.com, Toney’s Chocolonely, Babylon Health, Skin+Me and Wild Cosmetics.

Prior to JamJar, Kirsty trained at consumer goods giant Unilever where she worked on marketing and customer analytics across a variety of brands within their personal care and food portfolios.

She holds a BA in Economics and Management from the University of Oxford and an MSc in Global Politics from The London School of Economics.